Make the system recognizable

There are various methods to achieve customization within an app, the key point here is to make it recognizable for the users within a reachable engineer pathway.

By evaluating the existing app, talking to our users, and talking to different teams within Dover, I’ve found 3 main aspects that could improve the platform customization ability a lot.

Reusability

Create design patterns with the ability to extend and grow

Don’t fold the user abilities even though they originally want automation

I’ve been shadow interviewing our users and summarizing the user journey. Interest enough, users are attracted by the “smart” aspect of the Dover app, while they want customizations as they go.

After the language is set in stone, everything else becomes easier

 Creating reusable design components and make everything consistent and in harmony.  Unifying the color & font, and enable the team to develop new UI easily.

Unify the onboarding process for mobile and web, and enable customization at the very beginning.

Make candidate searching preferences customizable and transparent.

Make customer related content editable as much as possible under existing structure.

Give users full transparency to the pricing model, and let them select the right plan.

Using card & design pattern to separate information, making editing screen & view-only screen consistent.